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Amber Heard ditched her authentic PR group and employed a brand new one simply days earlier than the actress is ready to take the stand in Johnny Depp’s ongoing defamation trial, Every day Publish Digital can affirm.
Heard has employed Shane Communications after ending her contract with Precision Methods.
The actress is predicted to take the stand Wednesday and CEO David Shane together with Shane Communications is now dealing with all of Heard’s communications and media technique, Every day Publish Digital has discovered.
Depp sued Heard for $50 million over a 2018 op-ed the “Aquaman” actress wrote within the Washington Publish. Within the op-ed, Heard claimed she was a sufferer of home violence.
Though she by no means talked about Depp by title, the “Pirates of the Caribbean” actor has claimed the inclusion of the dates referring to the alleged abuse led readers to imagine that he was the accused.
JOHNNY DEPP VS. AMBER HEARD: WHAT WILL THE ‘AQUAMAN’ ACTRESS SAY ON THE STAND?
Heard countersued for $100 million and claimed Depp and his legal professionals put collectively a smear marketing campaign with the objective of destroying her repute.
A model and disaster administration professional informed Every day Publish that the swap looks like an “unforced error” forward of Heard’s anticipated testimony.
“For several weeks, Depp’s team presented his side of the story, including audio tapes of Heard saying she hit him, a psychologist testifying that she has borderline personality disorder and that she literally s— the bed,” the professional stated.
“You’ve either got to have exceptionally thin skin or not understand how the media works to think anyone could spin their way to positive headlines with these kinds of attacks happening not just in the courtroom, but on national TV, for the last several weeks,” the professional continued. “It’s certainly possible things could move more in her favor once the defense starts presenting its case, but it feels like an unforced error to switch PR teams right before that begins.”
The choice for Heard to rent a brand new PR group was reportedly made so as to repair the “bad headlines.”
“She doesn’t like bad headlines,” a supply told the New York Publish.
One other insider informed the outlet that the actress is “frustrated with her story not being told effectively.”
Heard allegedly didn’t need the trial televised, however Depp pushed for it and ultimately the choice was made for it to be livestreamed.
Every day Publish’ Rebecca Rosenberg contributed to this report.